When was the last time you looked critically, as a newcomer might, at the front of your Meeting House? Does it look inviting? Welcoming? A bit run down or even somewhere you might be concerned about your personal safety?
Have you ever tried to find out about your local meeting without knowing anything about it? I remember when Residential Yearly Meeting was held in Exeter University – it was pointed out that the local Meeting wasn’t included in the ‘where to worship’ bit of the University’s local information pack. We were assured that was to be put right.
First you might want to put a notice outside the Meeting House to say that there are rooms to hire – giving rates, terms and any conditions you might have. No alcohol or children’s parties for example. Ensuring that whatever telephone or email address is given is monitored and any messages answered promptly.
Secondly you might ask your members and attenders if they would be willing to mention the Meeting House to any groups and associations they belong to. A leaflet giving the same information as above but now add a map and directions – including any public transport links could be produced. These could be given out at local fairs, put up in local shops or libraries or given to the members and attenders to hand out or put up further afield.
Thirdly you might want to put a noticeboard outside that shows what sort of events and classes are held in your Meeting House.
This does several things
- It is likely to draw attention to your building as people look for classes and events, they might even stop to look at the Quaker information too.
- It also supports the people and businesses who use your building as their venue – helping to ensure that they stay in business and hopefully continuing to supply you with income.
- Finally, this helps generate community – you could consider putting up community notices if you have space. All of these are positive things… and increase the likelihood of people using the building and therefore paying in money.
O.k. You’ve done all of those – what next?
Hopefully your Meeting has at least a basic website which can give someone information on where to find you. The main Quaker.org.uk website has that much on each meeting – searching for “Exeter” in their “Find a Meeting” database brings up Exeter Quaker Meeting.
But of course that doesn’t help someone who wants to run a yoga class or is looking for a venue for their new business – they’re unlikely to look for a Meeting House unless they’ve used one previously.
If you have a Meeting website adding a page for ‘rooms to hire’ with dated information and at least one photograph is a good place to start. Dated as people will be reassured to see that you have looked at it recently – which does mean that it does need to be updated regularly. Think of it as the on-line equivalent to the noticeboard above. You need to maintain it and ensure it looks welcoming.
If you have several Meeting Houses in your local Area Meeting which hire out rooms – do the people organising these talk to each other? Are you close enough geographically that they are able to refer someone they can not to help to you, or accept a referral from you?
Have you considered looking for local websites such as Churches Together or local Business Forums which encourage people to shop or run businesses locally?
Have you investigated Google Places? Considered putting a poster up at your local train, bus or tube station?
If you think these sound like great ideas but wonder where to start – I’d be happy to hear from you. I’m always interested in helping a Meeting come up with a locally based marketing plan – click on the Contact tab at the top or email me on Wendrie at Mindful Business Services dot com.
This was the second in a series of three for number one
“Marketing or Outreach?“
or number three
“Marketing the Next Steps”