Social Media for Charities: The Basics
A clear and practical starter course for small charities and not-for-profits.
This is a self-paced video course, broken into short, easy-to-follow lessons. You can work through the content in one sitting or dip in and out as your schedule allows. The tone is friendly, down-to-earth, and designed for people who may be new to using social media in a professional or charity setting.
The course is supported by downloadable resources to help you put learning into action straight away.
Click to download the MBS Social Media Starter Checklist. This checklist will get you started on a focused social media strategy using what you have learnt.
What You’ll Learn
By the end of this course, you’ll feel more confident using social media to support your charity’s goals. You’ll be able to:
- Understand the role social media can play in your charity’s work
- Choose the platform(s) that best suit your audience and capacity
- Create content that shares your message clearly and consistently
- Plan and manage your posts without becoming overwhelmed
- Build habits that help you improve and grow over time
Course Content
Introduction
Introduction
Step One: Know Your Purpose
Step One: Know Your Purpose
Step Two: Which Platform Should We Use?
Step Two: Which Platform Should We Use?
Step Three: What Should We Post?
Step Three: What Should We Post?
Step Four: Staying Consistent
Step Four: Staying Consistent
Step Five & Wrap Up: Get Better Over Time
Step Five & Wrap Up: Get Better Over Time
How to Get the Most From This Course
To get the best results:
- Set aside 45–60 minutes to focus and take notes
- Download the resources and keep them handy for reference
- Pause and reflect after each step – how does this apply to your charity?
- Share what you’ve learned with others in your team or board
- Most importantly, take small actions as you go – even one step forward makes a difference
If you’re a small charity trying to simplify your approach and get organised on social media, this course is a great place to begin.
